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TSG aims to develop novel brand identities and support them with relevant projects or experiences that sustain and enhance their identity. Such consumer experiences help raise awareness for the brand mark and generate new customers, whilst engaging existing ones and cementing brand loyalty.

At both the brand and the project level, teams work in tandem to ensure cohesive marketing philosophies are adapted across the client’s portfolio, whilst giving each brand the flexibility to create a thoroughly unique experience for each piece of communication, designed specifically for deployment in specific local markets.